Branding & Events

Yale Sustainable Food Project

Created first consistent wordmark
Art-directed “50” logo
Sourced vendors and oversaw production of event and collateral: chocolate bar, photo booth, light projections, pencil, postcards, print invitation, and tote bag
Logo design: University Printer. Event photos: Chris Randall.

The visual identity and Beinecke name were represented in a variety of styles by multiple graphic designers managed separately by each curator.

Developed a clear aesthetic reflecting the library’s 1963 founding and the building’s iconic architectural style.
Created a standard wordmark treatment that all project leads could agree on.
Presented the library’s first PR strategy to the full staff, achieving broad understanding and enthusiastic buy-in.
Communicated new guidelines directly to various designers while allowing for curators to maintain their own styles.
Instituted bold and consistent treatment of name, 50th-anniversary logo, color palette, style, and imagery.

I transformed the print ad below by sourcing a photo of the speaker that evoked his personality and a quote about his writing process, and adding descriptive text. I placed these within a strong representation of the Beinecke Library as the event organizer, rather than merely a venue.